Most of us are aware of the problems with the tech giants but don’t know what to do about them. Google profiles us relentlessly, from our web searching and our phone activities. Amazon treats its workers poorly. Microsoft has a history of anticompetitive practices and Windows can be insecure.
This is a lot to take in for many people, and it is fair to shrug and say “what can I do?” before going about your day. Still, there’s a lot that is in your control as a user, and it starts with exercising choice.
Ditching Google, for most of us, comes in three parts: search, our phones, and our emails.
For search, there are options like DuckDuckGo, Ecosia or Qwant. These are all privacy friendly, and don’t build up the substantial user profile that Google does in order to advertise at you. Their business models still revolve around advertising, but not around targeting based on personal data.
Phones are a challenge because most Android builds provided by handset manufacturers will send telemetry to the manufacturer, Google, or both. Still, there are alternatives here too: for the casual user there is /e/OS/, a Google-free android build which comes pre-loaded on a number of handsets available from the e foundation.
For the hard core of developers, there are even phones running real, non-Android Linux. The PinePhone (and its newer sibling, the PinePhone Pro) can run a number of major Linux distributions, and double up as a desktop. This is a choice for the stout of heart as it is early days for Linux on mobile, but it is an increasingly viable choice.
Finally, setting email free from the big players is easy too. For the privacy minded there are lots of options with free tiers and cheap upgrades, like Tutanota. These services don’t do what Google (and Microsoft) do, scanning your emails to get a better picture of what you’ll buy. Their entire purpose is to not do this, and to make your email experience as private as a conversation in your own home.
These are just a few of the ways users can start to break away from companies that misbehave. Ten years or more ago some of these choices were nearly impossible, limited to the hard core of self-hosters, developers and other professionals if any options existed at all. Today we’re in a better place where the market and the open source community have come together to give us something great: privacy to the people.